Media Planer (DSM-072-15) (rus)¶
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Media Planer Module was developed for coordination of commercial services of one or several radio stations. The module is oriented on commercial departments of small or medium sized regional broadcasters with straight forward company structure. Media Planer Module is highly integrated with radio automation system DIGISPOT II, which allows using single Media DB] (DSA-0700-15) (without import and export operations) for storing of commercial spots and media-plans single [wikiDiDevDocDSIIModulesDSM-048-15_EN administration system (DSM-048-15) (if it is installed). It allows using on-air logs analysis module for automatic displacing of commercial spots. Main advantage of Media Planer Module lies in the principle of commercial schedule construction which allows free choice of time intervals for planning. In general Media Planer Module has more precise orientation to traffic and commercial sales and provides conflict resolving system as well as schedule construction. Media Planning Module includes set of most necessary functions to support the workflow of commercial department of radio station: ¶
• Contact of sales manager with advertiser;
• Compiling and confirming media plan in several departments of radio station and advertiser;
• Calculation of media plan price;
• Automatic displacement of commercial spots of advertiser in the on-air schedule;
• Generating reports for radio station administration and for advertiser.
Media Planer Module supports various tariff rate schedules (prices for commercials could be set in accordance with the time of a day or a day of a week; separate settings for state and other holidays are provided); allows applying manual and automatic discounts or markups. Allows to define user rights in the system (if administration system (DSM-048-15) is installed) according to workflow in the system. For example, each advertiser is being affixed to a certain sales manager and his commercial media plans could be edited only by a user which has rights to do that. A chain of confirmations of media plan facilitates commercial department to follow adopted workflow.
Media Planer Module is a part of radio automation system DIGISPOT II, and this is the main advantage for the radio station which is already using DIGISPOT II software. Customers and objects data bases are parts of the single Media Database. All that helps to organize automatic generation of commercial schedule and to put it on air. The module allows organizing the workflow of commercial department which is working with several small radio stations in parallel, e.g., regional radio center which is rebroadcasting several federal radio stations. Tariff rate schedules and other settings are taken into account and saved individually for each radio station but it is possible to analyze the results of department work in general.
For the Media Planer Module a working place should have access license to Media DB Engine] (DSA-0700-15) or to [wikiDiDevDocDSIIModulesDSA-3000-15_EN Media DB Advanced Engine (DSA-3000-15).
